Marketing Course For Dance Instructors


Build a Strong Brand. Create Your Marketing Plan. Grow Your Revenue.

Get the tools you need to get more students signing up to your classes and keep them for a long time.

Are you struggling with Marketing? Perhaps...

  • Your marketing effort doesn't bring in the results you want.
  • You don't know how to create a Marketing Plan.
  • Your website looks great but it doesn't bring in sales.
  • Nobody responds to your social media adverts.
  • People don't know why you're the best option for them.

If any of the above relates to you and you want to know how to create a marketing plan that works in order to grow your revenue, then this course is for you.

This course is also for you if..

  • You’re just about to start your Dance Class project but don’t know what best way to go about it.
  • You're currently teaching Social Dance, such as Salsa, Bachata, Kizomba, Tango, or Dance Exercise, and want to find ways on how to get more students signing up to your classes.
  • You’re a Dance Instructor who currently runs your dance classes as a business and you do your own Marketing.
  • You’ve run your Dance School or Studio for a few years already, but want to grow it faster or want sound advice on practical (and current) Marketing strategies that can be used to expand your business.
  • You’re the appointed Marketing person in a Dance Company and you want to know more about the general marketing of a dance school.
  • You’re looking for TECH tutorials so that you can cut costs on your spending towards building your online presence.
  • You’re looking for a structured online course on Marketing, specifically aimed at Dance Instructors, with a step-by-step approach that is easy to follow.

This course is not for you if..

  • You're looking for an in depth tutorials on web design or paid advertising.
  • You're not interested in expanding your dance school.

Please feel free to check out who we are at if you still need convincing before deciding to enrol with us.

Master the path to SUCCESS!

This course covers an Intro section plus 3 Modules of lessons with 21 videos (< 3hrs) in total and includes downloadable PDFs such as Student Persona template and SEO techniques. It also covers TECH Tutorials on how to create your own website and set up your Facebook and Instagram business profiles. At the end of the course, you will get a 30 page info-packed WORKBOOK to guide you into action straightaway after finishing the course, also an ongoing support from your course instructor as an added bonus.


Getting Started
- Welcome to the course!
- About Us and Who This Course Is For
- Old Marketing vs New Marketing
- The Importance of Mindset
Module 1: Focusing on Marketing Plan
- Finding Your Tribe
- The Power of Storytelling
- Creating Your Marketing Plan
- A Bite-sized Breakdown of Your Plan
Module 2: Getting Online Presence Right
- Build a Better Website
- Understand Facebook
- Instagram and Hashtags
- Email Marketing
TECH Tutorials
- Create Your Own Website
- Create Your Facebook Business Page
- Create Your Instagram Business Account
- Set Up Email Automation
Module 3: Syncing Offline Marketing with Online Marketing
- Quality Teaching
- Be Seen, Build Your Brand
- Improve Your Student Retention
- Growing Your Community
- Self Development
BONUS: Workbook

Disclaimer: this course was first published in 2019 with a £159 price tag. Discounted because the tech tutorials is now somewhat a little outdated. All other topics are still valid and relevant.

Email us at for any enquiries and to be included in any updates related to this course and to the school in general.

You can also join our Facebook community here: Social Dance Collective

SoDance - teaching business skills to dance instructors and dance studio owners.

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Watch link provided after purchase

You'll get access to video lessons, downloadable PDFs, and a Workbook.


Marketing Course For Dance Instructors

I want this!